---
title: "About Alp Korpe, Marketing Operations & Analytics Lead in Berlin"
description: "Who Alp Korpe is: eight years in performance marketing, agency and in-house. Runs paid channels and the budget behind them, and owns the tracking and…"
url: https://yigitalpkorpe.com/about/
site: yigitalpkorpe.com
---

*About*

# About Alp Korpe

I’m Alp Korpe, a marketing operations and analytics lead in Berlin. I run the paid program that generates pipeline, and I build the measurement that shows what it produced.

## What I do

Eight years in performance marketing, split between agency and in-house. The agency years were channel work for global brands: Rituals, Hertz, Philips, and Sony at NMQ Digital; Coca-Cola, Sanofi, and Vakıfbank at Wunderman Thompson; Amazon, Nike, Domino’s, HBO Max, and Hepsiburada at App Samurai. I moved in-house in Berlin in 2021, first at Quandoo, then at Moss.

At Moss I run the paid program across search, listings, and affiliate channels, along with the rolling marketing budget behind it. That’s where most new pipeline comes from. Before that, at Quandoo, I ran user acquisition and then analytics, which is where the measurement half of the job started.

## How I work

Channel ownership and measurement usually sit with two different people. I hold both, which means a budget decision can be followed from the spend through to the pipeline it produced, without waiting on someone else’s model.

The measurement side is GTM, GA4, Mixpanel, and server-side tracking feeding BigQuery and dbt, with Metabase and a semantic layer on top so the team can query the data themselves, Claude included. The analysis side is customer journey work, marketing mix modeling, incrementality testing, and multi-touch attribution. SQL, Python, and the ad platform APIs are how I get there faster than the reporting UI allows.

## Things I build

Most of what I ship is a tool that removes a step someone was doing by hand: a [Google Ads API automation](https://yigitalpkorpe.com/projects/ads-automation/) that replaced a 50-step manual workflow, a [Python ETL pipeline](https://yigitalpkorpe.com/projects/daily-reporting/) that ended daily CSV merging, a [Chrome extension that surfaces GTM data](https://yigitalpkorpe.com/projects/datalayer-sidepanel/) in real time. Three of them went up on Product Hunt, and one is an iOS puzzle game that has nothing to do with marketing at all. The [full archive is on the projects page](https://yigitalpkorpe.com/projects/).

## Background

M.Sc. in Information Technology from MEF University, and a Bachelor of Business Administration from Dokuz Eylül University. Based in Berlin, Germany. Currently Marketing Operations & Analytics Lead at [Moss](https://www.getmoss.com/), a B2B spend management company.

## Elsewhere

-   [LinkedIn](https://www.linkedin.com/in/yigitalpkorpe/)
-   [GitHub](https://github.com/yigitalpkorpe/)
-   [GitLab](https://gitlab.com/yigitalp.korpe)
-   [Indie Hackers](https://www.indiehackers.com/yigitalpkorpe)
-   [Kaggle](https://www.kaggle.com/yigitalpkorpe)

To get in touch, use the [contact page](https://yigitalpkorpe.com/contact/) or email [yigitalp@yigitalpkorpe.com](mailto:yigitalp@yigitalpkorpe.com).

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Canonical HTML: https://yigitalpkorpe.com/about/

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