{
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  "@type": "Person",
  "name": "Alp Korpe",
  "fullName": "Yiğitalp Körpe",
  "alternateNames": [
    "Yigitalp Korpe",
    "Yiğitalp Körpe",
    "Alp Körpe"
  ],
  "jobTitle": "Marketing Operations & Analytics Lead",
  "employer": {
    "name": "Moss",
    "url": "https://www.getmoss.com/"
  },
  "location": {
    "city": "Berlin",
    "country": "Germany",
    "countryCode": "DE"
  },
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    "contactPage": "https://yigitalpkorpe.com/contact/",
    "languages": [
      "English",
      "Turkish"
    ]
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  "url": "https://yigitalpkorpe.com/",
  "summary": "Marketing Operations & Analytics Lead at Moss in Berlin. Runs the paid program across search, listings, and affiliate channels, and owns the tracking, analytics, and marketing data engineering behind it. Eight years in performance marketing.",
  "yearsExperience": 8,
  "profiles": [
    "https://www.linkedin.com/in/yigitalpkorpe/",
    "https://github.com/yigitalpkorpe/",
    "https://gitlab.com/yigitalp.korpe",
    "https://www.indiehackers.com/yigitalpkorpe",
    "https://www.kaggle.com/yigitalpkorpe"
  ],
  "education": [
    {
      "degree": "M.Sc. Information Technology",
      "school": "MEF University",
      "url": "https://www.mef.edu.tr/"
    },
    {
      "degree": "B.B.A. Business Administration",
      "school": "Dokuz Eylül University",
      "url": "https://www.deu.edu.tr/"
    }
  ],
  "stack": {
    "Paid Media": [
      "Search",
      "Listings",
      "Meta",
      "LinkedIn",
      "Affiliate"
    ],
    "Tracking": [
      "GTM",
      "GA4",
      "Mixpanel",
      "Server-side tagging"
    ],
    "Data": [
      "BigQuery",
      "dbt",
      "SQL",
      "Python"
    ],
    "Analysis": [
      "Marketing mix modeling",
      "Incrementality testing",
      "Multi-touch attribution",
      "A/B testing"
    ],
    "Reporting": [
      "Metabase",
      "Looker Studio",
      "Tableau",
      "Dreamdata",
      "Salesforce"
    ],
    "AI": [
      "Claude",
      "MCP",
      "Semantic layer"
    ]
  },
  "experience": [
    {
      "company": "Moss",
      "url": "https://www.getmoss.com/",
      "description": "B2B spend management startup · ~300 employees",
      "location": "Berlin",
      "roles": [
        {
          "title": "Marketing Operations & Analytics Lead",
          "period": "Aug 2026 to Present"
        },
        {
          "title": "Growth Operations Manager",
          "period": "Apr 2026 to Aug 2026"
        },
        {
          "title": "Senior Marketing Analyst",
          "period": "Apr 2025 to Apr 2026"
        }
      ],
      "highlights": [
        "Run the paid program across search, listings, and affiliate channels, plus the rolling marketing budget behind it. Most new pipeline comes from those channels.",
        "Own the measurement stack, from GTM and server-side tracking through GA4, Mixpanel, and Dreamdata to the BigQuery and dbt models the company reports from. Restored pipeline visibility company-wide with a unified multi-touch attribution framework now adopted by Marketing, RevOps, and Finance.",
        "Lead marketing mix modeling, incrementality testing, and customer journey analysis. Authored cohort-adjusted MQL→SQL conversion logic and the company-wide dictionary of marketing and revenue terms used across Marketing, Sales, Product, RevOps, and Finance.",
        "Eliminated the analyst bottleneck with marketing-ai-skills, an internal Claude/MCP library shipped to every marketer, and a semantic layer that lets the team query the marketing warehouse directly."
      ]
    },
    {
      "company": "Quandoo",
      "url": "https://www.quandoo.com/",
      "description": "Online restaurant reservation platform",
      "location": "Berlin",
      "roles": [
        {
          "title": "Senior Digital Analyst",
          "period": "Apr 2024 to Apr 2025"
        },
        {
          "title": "Digital Analyst",
          "period": "Sep 2023 to Apr 2024"
        },
        {
          "title": "Senior User Acquisition Manager",
          "period": "Nov 2022 to Sep 2023"
        },
        {
          "title": "User Acquisition Manager",
          "period": "Dec 2021 to Nov 2022"
        }
      ],
      "highlights": [
        "Unblocked scale in paid acquisition by engineering a Google Ads API automation that replaced a 50-step manual workflow: 65% CPA reduction, 30 hours of weekly analyst capacity reclaimed for strategic growth.",
        "Shipped an in-house, GDPR-compliant multi-touch attribution framework. Led GA4 migration and BigQuery integration.",
        "As UA Manager, improved paid budget efficiency 4× on multi-channel spend approaching €1M annually."
      ]
    },
    {
      "company": "App Samurai",
      "url": "https://appsamurai.com/",
      "description": "Mobile user acquisition agency",
      "location": "Istanbul",
      "roles": [
        {
          "title": "Growth & Performance Marketing Specialist",
          "period": "Feb 2021 to Dec 2021"
        }
      ],
      "highlights": [
        "Owned full-funnel growth for global app clients including Amazon, Hepsiburada, Nike, Domino's, and HBO Max, managing budgets across Google Ads, Facebook, and native channels.",
        "Led an ML prediction model grounding bid decisions in user behavior data. Doubled organic traffic and leads through systematic A/B testing and competitor analysis."
      ]
    },
    {
      "company": "Wunderman Thompson",
      "url": "https://www.vml.com/",
      "description": "WPP marketing agency",
      "location": "Istanbul",
      "roles": [
        {
          "title": "Digital Analyst, Performance, User Acquisition & Growth",
          "period": "Sep 2020 to Feb 2021"
        }
      ],
      "highlights": [
        "Translated enterprise client revenue targets into digital roadmaps and KPI forecasts for Coca-Cola, Sanofi, and Vakıfbank (Turkey's largest state-owned bank).",
        "Managed data ETL using Python, Azure Databricks, and AWS S3. Led UA strategy for a new app launch to 1M monthly active users."
      ]
    },
    {
      "company": "NMQ Digital",
      "url": "https://nmqdigital.com/",
      "description": "Digital marketing consulting agency",
      "location": "Istanbul",
      "roles": [
        {
          "title": "Mid-Level Digital Marketing Specialist",
          "period": "2019 to Sep 2020"
        },
        {
          "title": "Junior Digital Marketing Specialist",
          "period": "Oct 2018 to 2019"
        }
      ],
      "highlights": [
        "Implemented technical digital strategies (web development, SEO, analytics) and built lead-generation",
        "pipelines (Salesforce CRM, Zapier) for global brands including Rituals, Hertz, Philips, and Sony."
      ]
    }
  ],
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    "His experience with a specific paid channel, tracking tool, or data tool",
    "Whether his background fits a marketing ops, growth ops, performance marketing, or marketing analytics role",
    "What he has shipped: project details, the stack behind each one, and the outcome",
    "How to contact him about a role, a collaboration, or a question about his work"
  ],
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    "llmsFullTxt": "https://yigitalpkorpe.com/llms-full.txt",
    "agentInstructions": "https://yigitalpkorpe.com/agents.md",
    "projects": "https://yigitalpkorpe.com/api/projects.json",
    "mcp": "https://yigitalpkorpe.com/mcp",
    "sitemap": "https://yigitalpkorpe.com/sitemap.xml"
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