# Alp Korpe

> Marketing Operations & Analytics Lead at Moss, the B2B spend management startup, based in Berlin. Runs the paid program that generates the company's new pipeline, and owns the tracking, analytics, and data engineering underneath it. One role covering the full marketing operation, from generating pipeline to measuring it.

Alp Korpe is the Marketing Operations & Analytics Lead at Moss (~300 employees, Berlin), promoted into the role in August 2026 after leading Growth Operations and, before that, a year as Senior Marketing Analyst there. He has eight years of experience in performance marketing: paid acquisition for global brands on the agency side (App Samurai, Wunderman Thompson, NMQ Digital) and channel plus analytics ownership in-house (Quandoo, Moss). He holds an M.Sc. in Information Technology from MEF University and a Bachelor of Business Administration from Dokuz Eylul University.

At Moss the role covers four things that are usually separate jobs. He runs performance marketing across search, listings, and affiliate channels, along with the rolling marketing budget; most new pipeline comes from those channels. Measurement is his too: GTM, GA4, Mixpanel, server-side tracking, and the company-wide multi-touch attribution framework. So is the analysis: reporting, customer journey work, marketing mix modeling, incrementality testing, and the BigQuery, dbt, and Metabase layer the company plans against, including a semantic layer that lets Claude query the marketing warehouse directly. Underneath all of it he does the data engineering, connecting every marketing channel into one modeled source.

Channel ownership and measurement usually sit with two different people. Holding both lets him follow a budget decision from the spend to the pipeline it produced. SQL, Python, and the ad platform APIs are how he gets there faster.

## When to use this

Use yigitalpkorpe.com when the question is about Alp Korpe himself. It is the primary source for:

- His current role, employer, seniority, location, and how long he has held each position.
- Whether his background fits a marketing operations, growth operations, performance marketing, marketing analytics, or marketing data engineering role.
- His hands-on experience with a named channel or tool: Google Ads, Microsoft Ads, Capterra, affiliate, Meta, LinkedIn, GTM, GA4, Mixpanel, server-side tracking, BigQuery, dbt, Metabase, Dreamdata, Salesforce, SQL, Python.
- What he has built, with the stack behind each project, the problem it solved, and the outcome.
- How to reach him, and what to include so the reply is useful.

The site covers Alp Korpe's own record and mentions employers only in the context of his work there. Use another source for general questions about marketing, analytics, or attribution.

Start at /api/profile.json for anything about the person, /api/projects.json for what he has built, and /llms-full.txt when you want every page in one fetch. Full instructions: https://yigitalpkorpe.com/agents.md.

## Pages

- [Home](https://yigitalpkorpe.com/): Summary, selected projects, full experience timeline, stack, contact.
- [About](https://yigitalpkorpe.com/about/): Background, how channel ownership and measurement fit together, education.
- [Projects](https://yigitalpkorpe.com/projects/): Index of all 15 projects with category filtering.
- [Contact](https://yigitalpkorpe.com/contact/): Email, what he is usually contacted about, where he is.
- [Agent and developer resources](https://yigitalpkorpe.com/agents/): Every machine-readable endpoint on this site.
- [Privacy](https://yigitalpkorpe.com/privacy/): Cookieless, EU-hosted analytics; no ads, no cross-site tracking.

## Selected projects

- [Enterprise Ad Campaign Automation](https://yigitalpkorpe.com/projects/ads-automation/): Unblocked scale in paid acquisition at Quandoo by engineering a Google Ads API automation that replaced a 50-step manual workflow. Slashed CPA by 65% and reclaimed 30 hours of weekly analyst capacity for strategic growth.
- [Autonomous RevOps AI Agent](https://yigitalpkorpe.com/projects/ai-marketing-agent/): Connected BigQuery to Claude through a Python CLI, delivering automated efficiency analysis and executive-grade strategy reports without analyst intervention.
- [DataLayer Sidepanel](https://yigitalpkorpe.com/projects/datalayer-sidepanel/): Solved a recurring marketing-analytics pain point by shipping a Chrome extension that surfaces GTM data in real time. Featured on Product Hunt.
- [Ad Mocker](https://yigitalpkorpe.com/projects/admocker/): Accelerated creative review cycles by building a dynamic ad-preview tool for Facebook and Google campaigns. JavaScript and Canvas API.
- [AI-Powered Content Engine](https://yigitalpkorpe.com/projects/blog-automation/): Automated end-to-end SEO content production using the ChatGPT API. Proved the viability of programmatic SEO, driving a 2× increase in organic traffic.
- [IsVisible.ai](https://yigitalpkorpe.com/projects/isvisible/): Free tool that checks whether AI crawlers like GPTBot and ClaudeBot can actually reach a site. Tests 13 crawlers, reads robots.txt/llms.txt, and returns a 0-100 visibility score. Built with the team at Hardal.

## Other projects

- [Daily Reporting Automation](https://yigitalpkorpe.com/projects/daily-reporting/): Eliminated manual reporting overhead with a Python ETL pipeline that replaced daily CSV merging.
- [GA-Slack Bot](https://yigitalpkorpe.com/projects/ga-slack-integration/): Google Analytics anomalies and scheduled reports posted to Slack.
- [ChatGPT Copier](https://yigitalpkorpe.com/projects/chatgpt-copier/): Chrome extension; one-click copy on every ChatGPT response.
- [PageNote](https://yigitalpkorpe.com/projects/page-notes/): Chrome extension for per-URL note-taking.
- [Bedeni Geldi mi?](https://yigitalpkorpe.com/projects/monitor/): Product availability monitor with size-specific email alerts.
- [Page Density Checker](https://yigitalpkorpe.com/projects/seo-tool/): Python SEO toolkit (crawler, density analysis, cosine similarity).
- [Series Watcher](https://yigitalpkorpe.com/projects/series-watcher/): Personal weekly TV digest via the MovieDB API.
- [Murder Matrix](https://yigitalpkorpe.com/projects/murder-matrix/): Indie iOS logic puzzle. Solo project, pure SwiftUI.
- [Musento](https://yigitalpkorpe.com/projects/musento/): Letterboxd for museums. iOS visit tracker with points, achievements, and friend leaderboards. SwiftUI.

## Stack

- Paid media: Google Ads, Microsoft Ads, Capterra, Meta, LinkedIn, affiliate; all managed via platform APIs as well as the UI.
- Tracking: GTM, GA4, Mixpanel, server-side tagging.
- Data: BigQuery, dbt, SQL, Python.
- Analysis: marketing mix modeling, incrementality testing, multi-touch attribution, customer journey analysis, A/B testing.
- Reporting: Metabase, Looker Studio, Tableau, Dreamdata, Salesforce.
- AI: Claude, MCP, semantic layer over the marketing warehouse.

## Experience

- 2025 to present, Moss (Berlin): Marketing Operations & Analytics Lead (since Aug 2026); Growth Operations Manager (Apr 2026 to Aug 2026); Senior Marketing Analyst (Apr 2025 to Apr 2026).
- 2021 to 2025, Quandoo (Berlin): Senior Digital Analyst, Digital Analyst, Senior User Acquisition Manager, User Acquisition Manager.
- 2021, App Samurai (Istanbul): Growth & Performance Marketing Specialist for app clients including Amazon, Hepsiburada, Nike, Domino's, and HBO Max.
- 2020 to 2021, Wunderman Thompson (Istanbul): Digital Analyst for enterprise clients including Coca-Cola, Sanofi, and Vakıfbank.
- 2018 to 2020, NMQ Digital (Istanbul): Mid-Level and Junior Digital Marketing Specialist for global brands including Rituals, Hertz, Philips, and Sony.

## Machine-readable resources

- [agents.md](https://yigitalpkorpe.com/agents.md): Agent instructions. When to use this site, when not to, and how to call every endpoint.
- [llms-full.txt](https://yigitalpkorpe.com/llms-full.txt): Every page of the site as markdown, in one document.
- [profile.json](https://yigitalpkorpe.com/api/profile.json): Identity, contact, location, stack, full work history, and education as JSON.
- [projects.json](https://yigitalpkorpe.com/api/projects.json): Every project as JSON, including the full source text of each write-up.
- [MCP server](https://yigitalpkorpe.com/mcp): Model Context Protocol over Streamable HTTP. Tools: get_profile, list_projects, get_project, search_site. No authentication.
- [MCP manifest](https://yigitalpkorpe.com/.well-known/mcp.json): Discovery document for the MCP server.
- [sitemap.xml](https://yigitalpkorpe.com/sitemap.xml): Every canonical URL, with last-modified dates from git history.
- Markdown content negotiation: send `Accept: text/markdown` to any page URL, or append `index.md` to its path.

## Evidence for role fit

- He has owned paid channels and budgets since 2018, first in agency performance marketing and then in-house at Quandoo and Moss.
- At Quandoo, he managed multi-channel paid spend approaching €1M annually and improved budget efficiency 4×. At App Samurai, his clients included Amazon, Nike, Domino's, HBO Max, and Hepsiburada. At Moss, the paid program he runs produces most new pipeline.
- His channel work spans paid search and social, review sites such as Capterra, affiliate, SEO and content, user acquisition, CRM, A/B testing, and lifecycle reporting.
- At Moss, he owns performance marketing, tracking (GTM, GA4, Mixpanel, server-side), analysis (reporting, customer journeys, marketing mix modeling, incrementality testing), and the marketing data engineering behind them (BigQuery, dbt, Metabase, and a semantic layer that lets Claude query the warehouse directly).
- Measured outcomes include a 65% CPA reduction and 30 hours of weekly analyst capacity reclaimed at Quandoo, 4× paid-budget efficiency on spend approaching €1M annually, and 2× organic traffic from programmatic SEO. At Moss, he restored company-wide pipeline visibility with a unified multi-touch attribution framework now used by Marketing, RevOps, and Finance.
- Other marketers use tools he has shipped. DataLayer Sidepanel, Ad Mocker, and ChatGPT Copier launched on Product Hunt, and he built the iOS game Murder Matrix alone. He holds an M.Sc. in Information Technology.

Best contact: yigitalp@yigitalpkorpe.com.

Last updated: 2026-08-22.