Alp Korpe Berlin · Marketing Ops
Marketing Operations & Analytics Lead · Berlin

Alp Korpe

I run the paid program that generates pipeline, and build the measurement behind it.

About

The full marketing operation, from generating pipeline to measuring it.

Eight years in performance marketing: paid acquisition for global brands on the agency side, then channel and analytics ownership in-house at two Berlin startups.

At Moss I run the paid program and the budget behind it, spanning search, listings, and affiliate channels. That’s where most new pipeline comes from.

I own the measurement behind it too. GTM, GA4, Mixpanel, and server-side tracking feed BigQuery and dbt, with Metabase and a semantic layer on top. The team can query the data themselves, Claude included, instead of waiting on an analyst.

The analysis is mine: customer journey work, marketing mix modeling, incrementality testing. Channel ownership and measurement usually belong to two different people. Holding both means I can follow a budget decision from the spend to the pipeline it produced.

More about the background →

Selected Work

Six projects that show the shape of the work.

A small slice. The full archive lives at /projects.

  1. 01

    Enterprise Ad Campaign Automation

    Google Ads API automation that replaced a 50-step manual PPC workflow at Quandoo.

    Engineered a Google Ads API automation that replaced a 50-step manual workflow. Slashed CPA by 65% and reclaimed 30 hours of weekly analyst capacity for strategic growth initiatives.

    • 30 hrs/week reclaimed
    • 65% CPA reduction
    • 4× budget efficiency
  2. 02

    Autonomous RevOps AI Agent

    AI agent that turns BigQuery marketing data into executive-ready strategy reports.

    Delivers automated efficiency analysis and executive-grade strategy reports without analyst intervention. Runs Executive Briefs, Deep Dives, and Rebudgeting Scenarios as distinct modules.

    • 5+ hours saved weekly on manual analysis
    • Generates 5 distinct rebudgeting scenarios per run
  3. 03

    DataLayer Sidepanel

    Chrome side-panel extension that shows Google Tag Manager dataLayer events in real time.

    A Chrome extension that surfaces GTM dataLayer events in real time, directly in the browser's side panel. Featured on Product Hunt; used by marketing analytics teams as a default install.

    • Featured on Product Hunt
    • Used daily by marketing & analytics teams
  4. 04

    Ad Mocker

    Ad mockup generator for Facebook, Instagram, and Google Display Network campaigns.

    A dynamic ad-preview tool for Facebook and Google campaigns. Lets marketers preview creative across Facebook feed, Instagram, and GDN with custom business names, headlines, and visuals. JavaScript and Canvas API.
  5. 05

    AI-Powered Content Engine

    Automated blog pipeline that proved programmatic SEO works, even at baseline quality.

    A Python pipeline using the ChatGPT API and Unsplash to generate SEO-optimized blog posts. Proved the viability of programmatic SEO, driving a 2× increase in organic traffic on a side-project domain.

    • 2× organic traffic increase
    • Fully automated post production
  6. 06

    IsVisible.ai

    Free AI crawler visibility checker — tests whether GPTBot, ClaudeBot, and 11 others can reach your site.

    Tests a URL against 13 real crawlers and search bots, including GPTBot, ClaudeBot, and PerplexityBot, by reading robots.txt and llms.txt and sending live requests with each crawler's real user agent. Returns a 0-100 visibility score with an agent-by-agent breakdown of what's blocked. Built with the team at Hardal.

    • Scores 100/100, Grade A, when run on this site

See all projects →

More Work

Smaller tools, browser extensions, and one quiet iOS puzzle.

Experience

Eight years across paid media, analytics, and marketing ops.

  1. Apr 2025 → Present Berlin

    Moss

    B2B spend management startup · ~300 employees

    • Marketing Operations & Analytics Lead Aug 2026 to Present
    • Growth Operations Manager Apr 2026 to Aug 2026
    • Senior Marketing Analyst Apr 2025 to Apr 2026

    Run the paid program across search, listings, and affiliate channels, plus the rolling marketing budget behind it. Most new pipeline comes from those channels. Own the measurement stack, from GTM and server-side tracking through GA4, Mixpanel, and Dreamdata to the BigQuery and dbt models the company reports from. Restored pipeline visibility company-wide with a unified multi-touch attribution framework now adopted by Marketing, RevOps, and Finance. Lead marketing mix modeling, incrementality testing, and customer journey analysis. Authored cohort-adjusted MQL→SQL conversion logic and the company-wide dictionary of marketing and revenue terms used across Marketing, Sales, Product, RevOps, and Finance. Eliminated the analyst bottleneck with marketing-ai-skills, an internal Claude/MCP library shipped to every marketer, and a semantic layer that lets the team query the marketing warehouse directly.

  2. Dec 2021 → Apr 2025 Berlin

    Quandoo

    Online restaurant reservation platform

    • Senior Digital Analyst Apr 2024 to Apr 2025
    • Digital Analyst Sep 2023 to Apr 2024
    • Senior User Acquisition Manager Nov 2022 to Sep 2023
    • User Acquisition Manager Dec 2021 to Nov 2022

    Unblocked scale in paid acquisition by engineering a Google Ads API automation that replaced a 50-step manual workflow: 65% CPA reduction, 30 hours of weekly analyst capacity reclaimed for strategic growth. Shipped an in-house, GDPR-compliant multi-touch attribution framework. Led GA4 migration and BigQuery integration. As UA Manager, improved paid budget efficiency 4× on multi-channel spend approaching €1M annually.

  3. Feb 2021 → Dec 2021 Istanbul

    App Samurai

    Mobile user acquisition agency

    • Growth & Performance Marketing Specialist Feb 2021 to Dec 2021

    Owned full-funnel growth for global app clients including Amazon, Hepsiburada, Nike, Domino's, and HBO Max, managing budgets across Google Ads, Facebook, and native channels. Led an ML prediction model grounding bid decisions in user behavior data. Doubled organic traffic and leads through systematic A/B testing and competitor analysis.

  4. Sep 2020 → Feb 2021 Istanbul

    Wunderman Thompson

    WPP marketing agency

    • Digital Analyst, Performance, User Acquisition & Growth Sep 2020 to Feb 2021

    Translated enterprise client revenue targets into digital roadmaps and KPI forecasts for Coca-Cola, Sanofi, and Vakıfbank (Turkey's largest state-owned bank). Managed data ETL using Python, Azure Databricks, and AWS S3. Led UA strategy for a new app launch to 1M monthly active users.

  5. Oct 2018 → Sep 2020 Istanbul

    NMQ Digital

    Digital marketing consulting agency

    • Mid-Level Digital Marketing Specialist 2019 to Sep 2020
    • Junior Digital Marketing Specialist Oct 2018 to 2019

    Implemented technical digital strategies (web development, SEO, analytics) and built lead-generation pipelines (Salesforce CRM, Zapier) for global brands including Rituals, Hertz, Philips, and Sony.

Stack

What I reach for.

Paid Media
Search · Listings · Meta · LinkedIn · Affiliate
Tracking
GTM · GA4 · Mixpanel · Server-side tagging
Data
BigQuery · dbt · SQL · Python
Analysis
Marketing mix modeling · Incrementality testing · Multi-touch attribution · A/B testing
Reporting
Metabase · Looker Studio · Tableau · Dreamdata · Salesforce
AI
Claude · MCP · Semantic layer
Elsewhere

What I'm building and watching.

GitHub

August 2026
July 2026
June 2026
May 2026
April 2026
March 2026
February 2026
January 2026
December 2025
November 2025
October 2025
September 2025
August 2025
Public repos
6
Top languages
Python

540 contributions

View on GitHub →

Letterboxd

View on Letterboxd →
Contact

For collaborations, questions, or just to say hi: [email protected].

Based in Berlin. Currently at Moss.