About Alp Korpe
I’m Alp Korpe, a marketing operations and analytics lead in Berlin. I run the paid program that generates pipeline, and I build the measurement that shows what it produced.
What I do
Eight years in performance marketing, split between agency and in-house. The agency years were channel work for global brands: Rituals, Hertz, Philips, and Sony at NMQ Digital; Coca-Cola, Sanofi, and Vakıfbank at Wunderman Thompson; Amazon, Nike, Domino’s, HBO Max, and Hepsiburada at App Samurai. I moved in-house in Berlin in 2021, first at Quandoo, then at Moss.
At Moss I run the paid program across search, listings, and affiliate channels, along with the rolling marketing budget behind it. That’s where most new pipeline comes from. Before that, at Quandoo, I ran user acquisition and then analytics, which is where the measurement half of the job started.
How I work
Channel ownership and measurement usually sit with two different people. I hold both, which means a budget decision can be followed from the spend through to the pipeline it produced, without waiting on someone else’s model.
The measurement side is GTM, GA4, Mixpanel, and server-side tracking feeding BigQuery and dbt, with Metabase and a semantic layer on top so the team can query the data themselves, Claude included. The analysis side is customer journey work, marketing mix modeling, incrementality testing, and multi-touch attribution. SQL, Python, and the ad platform APIs are how I get there faster than the reporting UI allows.
Things I build
Most of what I ship is a tool that removes a step someone was doing by hand: a Google Ads API automation that replaced a 50-step manual workflow, a Python ETL pipeline that ended daily CSV merging, a Chrome extension that surfaces GTM data in real time. Three of them went up on Product Hunt, and one is an iOS puzzle game that has nothing to do with marketing at all. The full archive is on the projects page.
Background
M.Sc. in Information Technology from MEF University, and a Bachelor of Business Administration from Dokuz Eylül University. Based in Berlin, Germany. Currently Marketing Operations & Analytics Lead at Moss, a B2B spend management company.
Elsewhere
To get in touch, use the contact page or email [email protected].